The first place people look for information about an organisation these days is on-line: whether this is to source a new supplier, or simply to check what your organisation is about.
Available 24 hours a day, 7 days a week, prospects and customers from anywhere in the world can access your site on the Internet, and it’s instantly updateable.
Whatever your on-line objectives - sales, brochure, relationship building - mond's web site design and marketing services support successful web communications.
Visitors have made up their minds about you within a few seconds, so a clear design, accurately reflecting your Corporate Identity, is essential. Beyond basic information about an organisation and its key personnel, a website must clearly articulate the benefits that products or services offer. To keep the visitor's interest, the site must be easy to navigate, fast loading, and deliver appropriate information quickly and concisely.
Design captures the user's attention. Content and functionality keep that attention. A professional web presence adds credence to your message and delivers it with more impact.
The Process
mond closely involves customers in the process of updating their web presence or developing their new web site. You know your business and your customers better than us. Our marketing experience allows us to view your web site as part of your complete marketing mix, ensuring that the end result is more than just a pretty design. mond web sites look professional, work well, and are easily updated.
mond's methodology involves examining goals and aspirations for web projects, the review of existing materials and the Corporate Identity, and paying due regard to any existing ideas for content. mond then proposes a structure and skeleton design for the site, and once agreed, builds it. In keeping with our mantra of flexibility, we can support content development, in full or part, using fully trained, experienced copy writers.
Once approved, the site will be implemented, tested and launched.
Content Management
Web sites are organic, they need updating constantly to be interesting and reflect what's happening in your business. mond can provide its customers with the tools to update their own sites, with no need for further expenditure or additional technical knowledge, or undertake full content management.
Web Site Marketing
There is little point having a fantastic web site, if no-one visits. A web site is unlike a high street shop front. People will rarely find it by accident. It needs to be both visible and easily accessible.
mond offers web site marketing services to help drive traffic to sites. Using Search Engine Optimisation (SEO) techniques, mond can improve the position of sites within the major search engines (Google, Yahoo, AOL, MSN, Lycos etc) ensuring that when searching for certain keywords your business is one of the first listed.
To help you convert web site visitors to customers, mond can develop an on-line marketing strategy with you, and implement it into your marketing mix. Through interactivity, the creation of e-newsletters, on-line list management and other activities, you can ensure your visitors keep returning to your site, get useful information out of it, and get converted to satisfied customers.
Contact us now to discuss your requirements
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